PHILOSOPHY

An expert communicator combines all the critical elements of communication into an approach that connects with people.

On Business – The most basic communications involve a company’s presentation of its image. A well thought-out approach can be used to project a company’s culture, confidence and direction. Combining information with art and solid planning can play a significant role in projecting the success and credibility of an organization. Recycling bins are filled with the shreds of ideas that looked good on paper. We provide real solutions and real results: an expert communicator combines all the critical elements of communication into an approach that connects with people. A well-executed concept can effectively promote value and stability to business executives, health and wellness to families, as well as fun and excitement to children.

When Quill Advertising makes a commitment to back an effort, we make it our responsibility to meet our company’s high standards and exceed the high standards of our clients. What matters most to us is your bottom line, producing effective strategies and communications that achieve your goals.

On Creative – They see it. They like it. They respond to it. The creative act is the defeat of habit by originality. Creativity holds the power to connect the seemingly unconnected. An expert communicator leverages abstract creativity into a tangible strategy. Truly effective communications must accomplish a number of things in order to make a difference. Communications must be different so people will remember, likable so people connect emotionally and relevant so people have reason to take-in information. You must also have an understanding of the person that you are communicating with – what makes them tick and what makes them say “wow”.

Blending Business & Creative Thoughts – The left or the right? Which half of the brain does your agency give you? Do they lean more to the left? Delivering very creative work that lacks the strategy that the analytical right can only deliver, or do they tend to use too much of the right, over analyzing your situation, making matters more complicated than they need to be? We believe that the most effective communications come from using both left and right.

We task both left and right-brain thinking, absorbing analytical audience data, fully understanding it and then overlaying a creative approach that simply and effectively communicates the right message. We believe that it’s the combination of factual information – linear thinking along with abstract, creative thought – that communicates to people on different levels. Delivering information that embodies these thoughts often delivers memorable communications that motivates an audience to take action.