PORTFOLIO

IDEARC MEDIA Assignment: Build brand awareness of Idearc Media and Verizon phone directories. Promote consumer book usage and motivate advertising sales through local businesses. Space: Business-to-consumer and local business advertisers Target: Consumers and local business advertisers Scope: Radio, outdoor, transit, online and sports-related printed advertising campaigns within 31 U.S. markets Campaign Theme: "the answer's in the BOOK."	PEGASUS SOLUTIONS Assignment: Build brand awareness of Pegasus Solution's services Space: Business-to-business, hotel and travel industries Target: Decision makers of hotels and travel-related products Scope: Printed brand awareness advertising campaign	EXAMINATION MANAGEMENT SERVICES, INC. (EMSI) Assignment: Create integrated brand communications Space: Business-to-business, insurance-related support products and services Target: Decision makers of paramedical services Scope: Printed and online brand communcations Campaign Theme: "The Power To Be"	EXAMINATION MANAGEMENT SERVICES, INC. (EMSI) Assignment: 30-year anniversary announcement Space: Business-to-business, paramedical products and services Target: Company employees and business partners Scope: Printed and online brand communications Campaign Theme: "It was a groovy time to start something!"	EXAMINATION MANAGEMENT SERVICES, INC. (EMSI) Assignment Mobile Exams Space: Business-to-business, paramedical products and services Target: Brokers and business partners Scope: Online brand communications, E-mail campaign and promotional Web site Campaign Theme EMSI Mobile – "The Easy Choice"
HUGHES & LUCE LLP Assignement: Create awareness through advertising communications Space Business-to-business, legal services Target: Decision makers of corporate legal services Scope: Printed brand advertising campaign Campaign Theme: "Know-How to Win"	DALLAS WATER UTILITIES Assignment: Building public awareness and education on the importance of water conservation Space: City government – Public Water Utilities Target: General public and consumers of city water Scope: Television, radio, online, transit and printed multi-cultural and multi-language public awareness advertising campaign Campaign Theme "Save Water"	AMERICAN AIRLINES Assignment: Promoting American Airlines brand to "the next generation business travelers" Space: Air travel industry Target: Law and business graduate students at major U.S. universities Scope: Brand extension, targeted printed direct marketing and online campaign Campaign Theme: "You've Arrived"	VARI-LITE Assignment: U.S. product launch of the Vari-Lite VL-3500 Wash Luminaire Space: Large event and theatrical lighting industry Target: Lighting distributors, event stage designers and theatrical lighting engineers Scope: Brand communications – Targeted printed advertising campaign	FEDEX KINKO'S Assignment: Internal brand creation promoting a unified communications direction Space: Business-to-business, marketing, sales and operational support Target: Corporate field sales force Scope: Printed and online communications Campaign Theme "TeamOne"
FEDEX KINKO'S Assignment: Internal sales promotion communications Space: Business-to-business Target: Corporate field sales force Scope: Printed and online communications Campaign Theme "Monster Quarter"	TYLER TECHNOLOGIES Assignment: Creating brand differentiation for Odyssey case management software Space: Business-to-business, municipalities and counties Target: Decision makers/purchasers of case management software Scope: Printed, online and trade show communications Campaign Theme Odyssey "Moving Forward"	PRICEWATERHOUSE COOPERS Assignment: Creating communications to promote PwC's Executive Seminar Series Space: Business-to-business, telecommunications Target: U.S. telecom executives Scope: Printed and online communications Campaign Theme "Foresight" – Knowledge Advancing Individuals	CARRINGTON, COLEMAN, SLOMAN & BLUMENTHAL, LLP Assignment: Creating brand communications Space: Business-to-business, legal services Target: Decision makers of corporate legal services Scope: Printed and online brand communications Campaign Theme "The art of Law"	PAYMENTECH Assignment: Creating brand awareness of Paymentech's FlexCache Space: Business-to-business, financial products Target: Restaurant industry financial and operations decision makers Scope: Targeted printed and online communications Campaign Theme "A World of Payment Solutions"
THE WHISKEY THROTTLE Assignment: Creating brand awareness and advertising communications Space: Hospitality Target: General consumers and motorcycle enthusiasts Scope: Billboard and online communications Campaign Theme "It is What it is"	ACCESSORY CITY Assignment: Creating brand awareness through promotion and advertising communications Space: Consumer retail Target: Female consumers, purchasers of jewelry and fashion accessories Scope: Targeted printed, radio, online and in-store communications Campaign Theme "Model Search"	STAK DESIGN Assignment: Creating brand awareness through integrated communications Space: Business-to-business, tradeshow and exhibits Target: Decision makers/purchasers of tradeshow booths and exhibits Scope: Brand identity, printed and online communications Campaign Theme "so.lu.tions""	STOCKYARDS HOTEL Assignment: Web site creation Space: Hospitality/Hotel Industry Target: Business-to-business and general consumers Scope: Online brand identity	ELECTRONIC DATA SYSTEMS (EDS) Assignment: Creating brand awareness – EDS "Hosting Security Services" Space: Online hosting services Target: Business-to-business, decision makers/purchasers of corporate hosting solutions Scope: Targeted direct marketing, printed and online communications Campaign Theme "Will they feast on your information...or leave hungry?"
ELECTRONIC DATA SYSTEMS (EDS) Assignment: Creating brand awareness – EDS "Agility Alliance" Space: Business partners Target: Business-to-business, existing and prospective technology partners Scope: Printed communications Campaign Theme "Accelerating MOMENTUM"	INTERNATIONAL BUSINESS MACHINES (IBM) Assignment: Creating brand awareness for IBM's "DB2" software Space: Business software Target: Business-to-business, software resellers and brand channel partners Scope: Targeted direct marketing, printed and online communications Campaign Theme "Serving-Up Profit"	INTERNATIONAL BUSINESS MACHINES (IBM) Assignment: Creating brand awareness for IBM's "VisualAge for Java" Space: Business software Target: Business-to-business, CIO's and programming decision makers/purchasers of corporate software solutions Scope: Targeted direct marketing, printed and online communications Campaign Theme "What Are Your New Year's Resolutions?"	DALLAS FARMERS MARKET Assignment: Building awareness of “Dallas Farmers Market” Space: Consumers goods Target: General public Scope: Billboard and printed advertising campaign Campaign Theme “What are you in the market for?”	INET TECHNOLOGIES Assignment: Creating brand awareness for Via Internet Direct Space: Business software Target: Business-to-business, executives and decision makers/purchasers of telecom network software solutions Scope: Worldwide printed advertising campaign: U.S., Brazil, UK, Germany, China/Asia Campaign Theme “Liberate”